Make Your Vehicles Come Alive with Your Brand
According to numerous studies, outdoor media such as vehicle wraps and billboards
reach a higher percentage of Americans than any other form of advertising. As
an example, according to various studies, commuters are more difficult to reach
through newspaper or local television advertising than by exposure to outdoor
media along their normal travel routes. Consider the fact that almost one out
of every three Americans no longer even reads a daily newspaper. Conversely,
data indicates virtually every American travels in a vehicle at least
once a week along the highways and byways of America. There's never been a better
time to take advantage of the captive audience of potential customers flowing
along every street in the country.
Does your company have a Co-Op Vehicle Wrap Program? If so, be sure to let us know. If not, we can help you get one started. It is a great way of sharing marketing dollars and everyone WINS!
If you own or work with the following groups, call us now so we can help you generate PROFIT for your business:
- Shuttle Services
- Bus Services
- Taxi Services
- Maintenance Vehicles
- Service Vehicles
- Tour Buses
- Emergency Vehicles (www.M8Interceptor.com)
- Police Cars
- Fire Trucks
- Ambulance: Emergency Response Services
Corporate identity and any other professionally created designs can be used on vehicles to increase their visibility. Trucks, vans or any commercial vehicles become an immediate way to enhance brand awareness for your customers.
If you are a business owner and do not have your fleet wrapped with your company information, you are missing a perfect opportunity everyday!
The Proof Is In the Data
According to the Outdoor Advertising Association of America, fleet wraps are perfect for new product launches and event marketing and are being used with increasing frequency as part of a marketing mix.
Traditional forms of advertising — such as billboards, radio, TV, and print ads — are stationary, but vehicle wraps get around. With traditional advertising, you are dependent on people coming to you. With vehicle wraps, you go to the people.
According to a study conducted by Arbitron, 96% of Americans are in a car at least once a week, meaning vehicle wraps have a truly wide audience. The same Arbitron study found that 35% of heavy commuters make $75,000 or more per household, compared to 23% of the general population. Moreover, an audience that is repeatedly shown a message will have greater brand awareness and positive purchasing behavior.
Vehicle wrapping is a uniquely compelling method of capturing the attention of consumers. Proof that vehicle wraps are cost-effective and powerful:
*Outdoor Advertising Association of America